Soda Cancer

Just as the American Beverage Association (ABA) gets Heidi Klum to partner with Diet Coke and the National Heart, Lung, and Blood Institute in a national heart health awareness campaign called The Heart Truth for the second (2) straight year.

“The Heart Truth campaign celebrates healthy lifestyle choices, which have become increasingly important to Diet Coke consumers. In the third year of our partnership with the NHLBI, we are proud that we can continue to play an important role in this educational conversation,” said William White, branded director for Diet Coke North America. (Drugstore News)

CBS News reports: "People Who Drink as Few as Two Soft Drinks a Week Face Nearly Twice the Risk of Developing Deadly Cancer, Study Finds". The American Beverage Association (ABA) isn't taking this research lying down.

In response to "Soft Drink and Juice Consumption and Risk of Pancreatic Cancer: The Singapore Chinese Health Study," Richard Adamson, Ph.D, former director, Division of Cancer Etiology and scientific director, National Cancer Institute of the National Institutes of Health.; former vice president, Scientific and Technical Affairs, American Beverage Association.; president, TPN Associates, LLC; and consultant to the American Beverage Association, said:

"...Only 18 out of more than 62,000 person-years were found to both have pancreatic cancer and consume more than 2 soft drinks per week. In addition to this weakness in the study, this same group was made up of individuals possessing traits identified as risk factors by the authors, including: being male, smoking, low levels of physical activity, and a high intake of fats and red meat. Importantly this study did not look at dietary patterns but instead focused on the single item of soft drinks." (ABA)

The University of Minnesota (UofM) study, where today all news research is the source, has been on path to what causes Pancreatic Cancer since prior to 2008. It was published in their alumni magazine in the May/June 2008 edition.

"(A) “Western pattern” diet, which puts you at risk of a condition known as metabolic syndrome, according to a new study at the University of Minnesota. The syndrome—characterized by abdominal fat, high blood pressure, and high cholesterol—doubles a person’s chances of heart disease and increases the risk of diabetes five-fold. What is this so-called Western diet? It might be dubbed a “fast-food diet”—with at least two daily helpings of red or processed meat (the equivalent of two burger patties) and plenty of deep-fried food. (UofM Alumni Assoc 2008)

Today's info is an advance edition of an article that will be called: "The Singapore Chinese Health Study - Regular consumption of soft drinks may play an independent role in the development of pancreatic cancer - Cancer Epidemiology, Biomarkers & Prevention (CEBP)."

It's not just beverages, though beer has it's own supporters in research. It's what could be considered the all American SuperBowl diet. It's a dietary lifestyle certain to lead to an early death.

"The Mediterranean diet includes high intake of vegetables, legumes, fruits, cereals, fish and monounsaturated fatty acids such as olive oil; low intake of saturated fatty acids, dairy products, meat and poultry; and mild to moderate amounts of alcohol." - The American Academy of Neurology (AAN)

What it means to be an American appears to be a tragic death sentence. It's only a Mediterranean diet that offers the eater a longer and possibly more satisfying life and lifestyle. Thankfully our "canaries" are the Singapore Chinese. It's the death of the eighteen (18) citizens that points to us the way to a healthier alternative. The University of Minnesota has been verifying this information since at least June 2008 when the nine year study ended. (UM Alumni)

It's a process of elimination. If it's not a specific food maybe it's a specific beverage. Of course to the eighteen (18) persons who suffer - it might be worth the risk. Soda or Pancreatic Cancer I'll take the soda? That's the choice or water and no Pancreatic Cancer. Maybe I'll not take the soda. The study isn't new but then again it's not recent either. Maybe there is new formula of your favorite soda that someone doesn't give you Pancreatic Cancer at all. You never know!